The Power of Social Media

Bianca Settino, The Unmentionables' Social Media Manager.

From families exchanging updates, to students posting about university acceptances and job offers, to friends sharing photos of their latte art, social media empowers people with a voice. While it’s sometimes unfortunately used as a weapon to spread hate, it’s more often utilized as a tool to share stories worth telling.

Social media has led to the birth of numerous charitable movements. Do you remember the 2014 ALS Ice Bucket Challenge, in which everyone from your friends to the world’s biggest celebrities seemed to take part? Nearly two million videos were posted of people pouring ice water on their heads to raise money to combat ALS, with 4.48 million people using the hashtag on Twitter, and a total of $115 million raised in donations. The Ice Bucket Challenge, considered one of the most influential online fundraising and awareness efforts, proved that the power of social media can be harnessed to make a real difference in the world, one hashtag and post at a time.

The reason campaigns like the Ice Bucket Challenge gain traction so quickly is because social media has opened up the world and created a global community that transcends borders. Issues can now be brought to people’s attention faster than ever before and a post or movement can go viral within minutes, empowering individuals worldwide to act. Last week, we proved that this is true when we took part in Giving Tuesday, a global day of giving fueled by the power of social media and collaboration. Following the consumerism of shopping days Black Friday and Cyber Monday, Giving Tuesday marked the beginning of the giving season and brought people together to celebrate their favorite causes. By donating to The Unmentionables, sharing UNselfies, and spreading the word on social media, our supporters showed the world just how much can be accomplished when we work as a team for social good. Together, we raised $12,337, which will go a long way in providing refugees with the empowerment that comes from proper hygiene. We’re so thankful for our donors’ support and for the generosity of our ambassador Kimora Lee Simmons, who matched $12,000 of donations and doubled the impact of our supporters’ gifts. Our Giving Tuesday campaign’s success demonstrated that every social media user – celebrity or not – has the power to spread positivity, raise awareness for worthy organizations, and initiate a butterfly effect of social change. When you have a strong enough message to share, you can use it to reach others who have the same voice, and help make the world a better place. Little things, little actions, and little steps can add up to make a big difference.

If you feel passionately about enacting change by harnessing the power of social media, you should consider joining our Digital Defenders team. Within a few seconds, you can help improve refugees’ hygiene, confidence, and safety through the provision of intimate health products. By liking, commenting, and sharing our posts, our Digital Defenders of dignity through hygiene create an uplifting and influential chorus of voices that people simply can’t ignore. Social media is a powerful tool, but with you on our Digital Defenders team, social media can change lives.